Privacy Policy

Privacy Policy

Last updated: August 18, 2026

Via Dura Coaching & Consulting (“Via Dura,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, contact us, subscribe to our communications, schedule services, make a payment, or otherwise interact with Via Dura.

This Privacy Policy applies to information collected through our website and related online services. Information exchanged as part of a coaching, consulting, workshop, or other professional engagement may also be governed by a separate agreement with additional confidentiality protections.

1. Information We Collect

We collect information in several ways.

Information you provide to us

When you contact Via Dura, request information, subscribe to communications, schedule a conversation, register for an offering, engage our services, or otherwise communicate with us, you may provide information including:

• your name;
• email address;
• telephone number;
• professional title, organization, or affiliation;
• information included in a contact form or message;
• scheduling and appointment information;
• billing and transaction information;
• information about your professional interests, needs, or reasons for contacting us; and
• other information you voluntarily provide.

Please do not submit patient related information, protected health information, medical records, confidential clinical information, or other highly sensitive personal information through our website or general contact forms. Our website is not intended to serve as a system for transmitting or storing patient health information.

Newsletter and email communications

If you subscribe to Via Dura articles, newsletters, or other communications, we may collect your name, email address, subscription preferences, and information about your interaction with those communications.

You may unsubscribe from marketing communications at any time by using the unsubscribe link included in the message or by contacting us.

Scheduling information

If you schedule a consultation, coaching conversation, meeting, or other appointment, we or a scheduling service we use may collect information such as your name, contact information, selected appointment time, time zone, and information you provide when scheduling.

Payment information

If you purchase a service or make a payment online, payment information may be collected and processed by a third-party payment processor.

Via Dura generally does not receive or store your complete payment-card number. We may receive information related to the transaction, such as your name, billing information, amount paid, date of payment, and transaction status.

Comments

If commenting is enabled on part of our website and you leave a comment, the website may collect the information entered in the comment form, along with technical information used for administration, security, and spam detection.

Information collected automatically

When you visit our website, certain information may be collected automatically. Depending on the technology and services being used, this may include:

• IP address;
• browser and device information;
• operating system;
• referring website;
• pages viewed;
• dates and times of visits;
• approximate location derived from an IP address;
• interactions with the website; and
• cookie or similar technology identifiers.

We use this information to operate and secure the website, understand how visitors use it, identify technical problems, and improve our content and services.

2. WordPress.com and Website Services

Our website is hosted and operated using WordPress.com and related services provided by their partners.

In providing website hosting, forms, subscriptions, analytics, security, spam protection, and related functionality, WordPress.com and their partners may process information about website visitors and users. This may include IP addresses, device and browser information, website activity, form submissions, subscription information, and other information necessary to provide those services.

Other third-party services may also assist us with functions such as scheduling, payment processing, email communications, videoconferencing, analytics, or website administration.

Those providers may process personal information on our behalf or, in some circumstances, according to their own terms and privacy policies.

3. Cookies and Similar Technologies

Our website may use cookies, pixels, and similar technologies to operate the website, remember preferences, maintain security, understand website traffic, and improve the visitor experience.

Some technologies are necessary for the website to function. Others may be used for analytics or similar purposes.

Where required by applicable law, we will request your consent before using non-essential cookies or similar technologies. Where available, you may use our cookie-preference controls to accept, reject, or manage non-essential technologies.

You can also control certain cookies through your browser settings. Disabling cookies may affect the operation of some parts of the website.

4. How We Use Personal Information

We may use personal information to:

• respond to inquiries and communicate with you;
• provide information you request;
• provide coaching, consulting, educational, speaking, workshop, or related services;
• schedule meetings and appointments;
• process payments and maintain transaction records;
• administer programs, workshops, events, or other offerings;
• send newsletters and communications you have requested;
• tell you about Via Dura services, programs, or events that may be relevant to you;
• operate, maintain, secure, and improve our website;
• understand how visitors use our website;
• prevent fraud, spam, abuse, or security incidents;
• maintain business, accounting, and financial records;
• comply with legal, tax, regulatory, or contractual requirements;
• establish, exercise, or defend legal claims; and
• carry out other purposes disclosed to you when information is collected.

We may also use aggregated or de-identified information that does not reasonably identify an individual.

5. Legal Bases for Processing

If you are located in a jurisdiction that requires us to identify a legal basis for processing personal information, our basis will depend on the circumstances.

We may process personal information:

With your consent. This may include subscribing to marketing communications or consenting to certain non-essential cookies. When we rely on consent, you may withdraw it at any time.

To provide services or take steps at your request. This includes responding to an inquiry about our services, scheduling a consultation, or performing a coaching, consulting, or other agreement with you.

For legitimate business interests. These interests may include operating and securing our website, responding to inquiries, managing business relationships, improving our services, and communicating with current or prospective clients, provided those interests are not overridden by applicable individual rights.

To comply with legal obligations. This may include tax, accounting, regulatory, or other requirements imposed by law.

6. How We Disclose Personal Information

We may provide personal information to service providers that help us operate Via Dura, including providers of:

• website hosting and administration;
• online forms and subscriptions;
• analytics;
• email and newsletter distribution;
• scheduling;
• payment processing;
• videoconferencing and communications;
• information technology and cybersecurity;
• accounting and financial services; and
• legal, insurance, or other professional services.

We disclose only the information reasonably necessary for those providers to perform the relevant function, subject to applicable law and contractual arrangements.

We may also disclose information when reasonably necessary to:

• comply with applicable law, regulation, court order, or lawful legal process;
• protect the rights, property, or safety of Via Dura, our clients, or others;
• investigate fraud, security incidents, or misuse of our services;
• enforce an agreement; or
• establish, exercise, or defend a legal claim.

If Via Dura is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.

7. Sale, Sharing, and Targeted Advertising

Via Dura does not sell personal information in exchange for money.

Some privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” more broadly and may apply those terms to certain disclosures involving cookies, analytics, advertising technologies, or other third-party services.

If a Via Dura practice falls within one of those definitions under a law that applies to you, you may exercise any legally available opt-out rights by contacting us or using any privacy controls made available on our website.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for legitimate business, contractual, legal, tax, accounting, security, or compliance purposes.

The appropriate retention period depends on factors including:

• the nature and sensitivity of the information;
• why it was collected;
• whether we have an ongoing relationship with you;
• applicable contractual obligations;
• legal and regulatory requirements; and
• our need to establish, exercise, or defend legal claims.

Newsletter subscription information may be retained while you remain subscribed. If you unsubscribe, we may retain limited information necessary to honor your request and prevent future marketing messages.

9. International Data Transfers

Via Dura is based in the United States and may use service providers located in the United States or other countries.

If you interact with Via Dura from outside the United States, your personal information may therefore be transferred to, stored in, or processed in a country different from the country in which you live.

Where applicable law requires safeguards for international transfers of personal information, we or our service providers will use appropriate legal mechanisms or safeguards for those transfers.

10. Your Privacy Rights

Depending on where you live and the law that applies, you may have certain rights concerning your personal information.

These may include the right to:

• request information about the personal information we collect or process;
• access personal information we hold about you;
• request correction of inaccurate information;
• request deletion of personal information;
• restrict or object to certain processing;
• obtain certain information in a portable format;
• withdraw consent when processing is based on consent;
• opt out of certain forms of sale, sharing, targeted advertising, or direct marketing where applicable;
• appeal certain decisions regarding a privacy request where applicable; and
• exercise your privacy rights without unlawful discrimination or retaliation.

These rights are not absolute. Applicable law may permit or require us to retain information or decline a request in certain circumstances.

To exercise a privacy right, contact us using the information provided below. We may take reasonable steps to verify your identity before completing certain requests.

Where permitted by applicable law, an authorized agent may submit a request on your behalf.

If you are located in the European Economic Area or United Kingdom, you may also have the right to lodge a complaint with the data protection authority responsible for your location or the alleged violation.

11. Marketing Communications

You may opt out of marketing emails at any time by selecting the unsubscribe link included in those messages or by contacting us.

Opting out of marketing communications does not prevent us from sending communications necessary to provide a service you requested or administer an existing business relationship.

12. Third-Party Websites and Services

Our website may contain links to websites, social media platforms, scheduling systems, payment services, or other services operated by third parties.

Via Dura does not control the privacy practices of those organizations. Information you provide directly to a third party is subject to that organization’s privacy policy and terms.

We encourage you to review the privacy practices of third-party services you choose to use.

13. Information Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No system for transmitting or storing information electronically can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of personal information.

For this reason, please do not use our general website forms to transmit confidential patient information, medical records, protected health information, or other highly sensitive information.

14. Children’s Privacy

Via Dura’s website and services are intended for adults and professionals and are not directed to children under 13.

We do not knowingly collect personal information from children under 13 through our website. If we learn that we have collected such information in a manner prohibited by applicable law, we will take reasonable steps to delete it.

15. Coaching and Professional Confidentiality

Coaching, consulting, workshops, and other professional engagements with Via Dura may be governed by separate agreements containing additional confidentiality provisions.

This Privacy Policy describes our general handling of personal information. It does not reduce or replace any greater confidentiality obligation that Via Dura has agreed to in writing with a client.

16. Changes to This Privacy Policy

We may update this Privacy Policy as our business, services, technology, vendors, or legal obligations change.

When we make changes, we will update the “Last updated” date at the top of this policy. If required by applicable law, we will provide additional notice of material changes.

We encourage you to review this policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, would like to exercise a privacy right, or have concerns about how Via Dura handles personal information, please contact:

Via Dura Coaching & Consulting
Wisconsin, United States
Email: info@viaduraconsulting.com

Privacy requests should include enough information for us to understand and respond to the request. Please do not send sensitive medical or patient information when submitting a privacy request.